Sony BRAVIA 3 75″ Direct LED Smart TV (2025) | K75S38B.UKA

Movies Come Alive At Home

BRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.

Entertainment You Love. With Help From Google

Google TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.

Incredibly Vibrant Colours. Intensely Sharp And Clear

See everything in vivid colour, powered by our 4K HDR Processor X1, which can enhance signal input dynamically over a billion colours to produce excellent clarity and contrast for extremely satisfying viewing.

Clear Sound. Powerful Bass

Everything is clear. Our sound features and speaker technologies provide clear natural sound and rich bass for all your favourite content.

Minimal Bezel. Maximum Screen

Focuses you on the picture. Our Flush Surface design minimises the bezel and maximises the screen for everyday entertainment that’s amazingly immersive.

Over 10,000 Apps And Games, Straight To Your Tv

Bring The Cinematic Experience Home, Enjoy Movies Included With Bravia

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

Just Use Your Voice To Control Your Tv With Help From Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.

Connect With Your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Chromecast Built-In

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Compatible With Apple Airplay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri To Control Your Tv With Just Your Voice

Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Apple Fitness+. Now On Bravia

Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

Eco Remote. Easy To Clean And Use

Controls everything. Our compact Eco Remote uses approximately 80%28 recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

Real-World Colours In Every Shade And Hue

See life’s true colours, vivid and bright. Triluminos Pro reproduces over a billion of them with enhanced saturation and hue for natural shades.

Beautifully Clear Pictures, Whatever You’Re Watching

Watch old favourites in close to 4K quality. Our 4K X-Reality PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

Fast-Moving Action. Clearer And Smoother

Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

Brightness Optimised, Tuned To Your Room

Whether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

Never Compromise Sound Clarity

Hear everything with complete clarity. Our innovative X-Balanced Speaker brings distortion-free acoustics and powerful bass so you’ll miss nothing of your entertainment.

Uniquely Shaped For Clearer Sound And Deeper Bass

Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

Room-Filling, Dolby Atmos Sound

Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos draws you in deeper for truly atmospheric entertainment.

Stylish Look. Everyday Fun

Your eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.

Flush Surface. Enthralling Viewing

Form and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.

Slim Wedged Stand

Complements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.

Jaw-Dropping Graphics. Immersive Soundscapes. Game On

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto Hdr Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Stream Playstation Games To Your Bravia

Control your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control you rPS5 or PS4 console from another room or location like a friend’s house.

One Place For All Your Game Settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Dolby Vision For Gaming. Supported

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.

Auto Low Latency Mode (Allm)

Love The Planet, Smart For All

BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We’re accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.

Balancing Environment And Entertainment

Less environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Aiming To Achieve A Smaller Footprint

Our Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.

Optimising Brightness And Power Consumption

Save power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.

All Your Eco In One Place

Easily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.

Made With Recycled Plastic

Designed to be sustainable. Our compact Eco Remote1 uses approximately 80%2 recycled plastic.

Less Virgin Plastic, More Recycled

Environment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.

Less Packaging. Less Co2

Our packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.

Accessibility For All, Whatever Your Needs

Technology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.

Initiatives At Sony

Sony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.

Talkback And Text Magnification Functions

Talkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.

Hands-Free Operation, Including Video Searches

Users of BRAVIA with Google Assistant built-in can simply say “OK Google” and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume.

Accessible For All

To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.

Colour Inversion

Invert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.

Accessibility Shortcut

Accessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.

Menu Timeout Function

Menu timeout can be used to extend the display time of a notification.

Subtitle

Closed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.

Volume Preset. No More Loud Surprises

The Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.